Employee Communications Portfolio
Working on this Retirement Plan campaign for Sister's of Providence was a wonderful experience. We designed the campaign to encourage employee participation.
The initial piece employees received invited employees to think about what they would enjoy doing when they retire. We asked them to send in photos of themselves engaged in some of the activities they hoped to pursue more of in retirement. We received photos of employees with their families, riding bicycles, gardening, reading, dancing etc.
Many of these photos were then used in the Retirement Program Overview brochure. It was a challenge working with snapshots rather than professional photography, but well worth the effort. The project felt very personal and employees responded enthusiastically.
Another brochure I helped design involved working with a family during a photoshot... a very different challenge. I enjoy collaborating with photographers.