Happy Hemp is a company that sells hemp seeds for consumption.
They originally sold in upscale health stores. The product is in the process of reinventing itself to be sold as a snack in smaller portions at convenience stores. The look has to be less expensive and tone down the alternative food image a hemp product can evoke.
The company plans to expand to other snack products using the same “Happy” line, such as “Happy Quinoa.” So the logo can not focus on “Hemp.” Instead, the logo needs to depict the term “Happy.”
The logo will be used to market to a fairly young audience. It will need to have a recognizable, trendy image that will look good on t-shirts and buttons.
If this image makes you smile, it is a success.